A stunning flagship salon for a new luxury beauty brand.

Flagship Salon

SHOW Dry

Processes

  • Project Management
  • Design
  • Build
  • Finishing

What we did

The SHOW Dry flagship salon, a luxury blow dry bar in the heart of Westbourne Grove, London— completed by Aldworth James & Bond as main contractor for architects Wilson Holloway. The project space was split over two floors with beautiful styling stations and retail display on the ground floor. Feature lighting and acoustics complemented the wash stations, hospitality and services area at basement level.

Aldworth James & Bond | Flagship SHOWDry Salon - reception furniture and feature ceiling

The client worked closely with AJ&B to refine a unique and clear brand vision that was brought down through each level of detail. From the rose gold plate finish throughout, to the impressive feature ceiling installation – every element combined to create a stunning and luxury salon space for the exclusive brand. We thoroughly enjoyed working on SHOW Dry; it was fast paced, challenging and daring, but ultimately a hugely rewarding project. Watch this space for further brand executions.

Images courtesy of Paul Massey

  • Aldworth James & Bond | Flagship SHOWDry Salon - wash stations on basement level Aldworth James & Bond | Flagship SHOWDry Salon - wash stations and rose-gold mirror
  • Aldworth James & Bond | Flagship SHOWDry Salon - styling stations and feature ceiling
Aldworth James & Bond | Flagship SHOWDry Salon - Westbourne Grove exterior