Brand touchpoints for a highly polished and creative retail project.

Women Store, London

Nike

Processes

  • Graphics
  • CNC Machining
  • Installation

What we did

As part of our ongoing relationship with Nike, Aldworth James & Bond were brought on board to deliver the brand touchpoints in the new Nike Women’s store in London. The Kings Road shop was the first women’s only store in Europe, and was once again an amazingly creative and polished project.

Aldworth James & Bond | Nike Women Store, London - interior
  • Aldworth James & Bond | Nike Women Store, London - exterior
  • Aldworth James & Bond | Nike Women Store, London - staircase wall decoration

The various elements that AJ&B delivered included the large format map wall, the flyposting throughout the retail space and the geometric pattern details in and around the various retail units, walls and panels. We also installed the ‘Just Do It’ on the Hayward Wall, which was a flower pattern cut from a vinyl stencil. The ‘Nike Women’ entrance signage was cut by our CNC machine from mirrored acrylic and birch ply. We thoroughly enjoyed this job for Nike— plenty of hard work, creative solutions and a brilliant result.

All images © Nike 2015

Aldworth James & Bond | Nike Women Store, London - map graphics and signage
  • Aldworth James & Bond | Nike Women Store, London - staircase panelling detail Aldworth James & Bond | Nike Women Store, London - CNC signage using mirrored acrylic
  • Aldworth James & Bond | Nike Women Store, London - Come Run With Us signage

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