Creating large-scale brand moments throughout Nike’s Berlin Flagship.

Berlin Flagship Nike Town

Berlin

Processes

  • Design
  • Carpentry
  • Finishing
  • Installation

What we did

Collaborating with graphic design studio Accept & Proceed and working with the Nike Global Design Team, Aldworth James & Bond fabricated key elements within Nike Town in Berlin. After a speedy build, our biggest ever overseas team of designers, carpenters, makers and applied artists headed out to Berlin for the site install.

  • Aldworth James & Bond | Nike Store Berlin - window display
  • Aldworth James & Bond | Nike Store Berlin - window display + signage
  • Aldworth James & Bond | Nike Store Berlin - Michael Murphy 'Broken' artwork suspended in-store
  • Aldworth James & Bond | Nike Store Berlin - window display detail

The installations were challenging and varied. Features included an eight metre infinity mirror depicting the Berlin stadium athletics track, a ‘Waffle Wall’ made of 4000 hand crafted concrete blocks, suspended sculptures of Michael Jordan installed with the artist Michael Murphy, and numerous specialist decoration pieces around the three storey store.

  • Aldworth James & Bond | Nike Store Berlin - in-store decoration and graphics Aldworth James & Bond | Nike Store Berlin - suspended artwork by Michael Murphy
  • Aldworth James & Bond | Nike Store Berlin - Michael Jordan artwork
Aldworth James & Bond | Nike Store Berlin - Just Do It decoration
  • Aldworth James & Bond | Nike Store Berlin - pay point decoration
  • Aldworth James & Bond | Nike Store Berlin - pay point

The Nike Team constantly push for innovative creative solutions in both concept and execution, and it was fantastic to work on such a prestigious retail environment with such client passion for the creative build process.

Photography: Ben Wittner, Eps51 graphic design studio

  • Aldworth James & Bond | Nike Store Berlin - angled concrete signage
  • Aldworth James & Bond | Nike Store Berlin - custom signage by AJ&B
Aldworth James & Bond | Nike Store Berlin - 'There Is No Finish Line'
  • Aldworth James & Bond | Nike Store Berlin - Fly-poster graphics Aldworth James & Bond | Nike Store Berlin - graphic design by Accept & Proceed
  • Aldworth James & Bond | Nike Store Berlin - Nike chevrons in store staircase