A successful collaboration for the biggest sportswear brand's latest flagship.

Berlin Flagship Nike Town

Berlin

Processes

  • Design
  • Carpentry
  • Finishing
  • Installation

What we did

Collaborating with graphic design studio Accept & Proceed and working with the Nike Global Design Team, Aldworth James & Bond created the key brand moments for the new flagship Nike Town in Berlin. After an intense build over the Christmas period in our Greenwich Workshops, our biggest ever overseas team of designers, carpenters, makers and applied artists headed out to Berlin for the site install.

  • Aldworth James & Bond | Nike Store Berlin - window display
  • Aldworth James & Bond | Nike Store Berlin - window display + signage
  • Aldworth James & Bond | Nike Store Berlin - Michael Murphy 'Broken' artwork suspended in-store
  • Aldworth James & Bond | Nike Store Berlin - window display detail

The installations were challenging and varied, including large scale, mixed media executions finished to the exacting standards of the brand. We successfully completed, on deadline for store opening, an eight metre Infinity Mirror depicting the Berlin Stadium athletics track, Waffle Wall made of 4000 hand crafted concrete blocks, ‘Broken’ suspended sculptures of Michael Jordan installed with the artist Michael Murphy, and numerous specialist decoration pieces around the three storey store.

  • Aldworth James & Bond | Nike Store Berlin - in-store decoration and graphics Aldworth James & Bond | Nike Store Berlin - suspended artwork by Michael Murphy
  • Aldworth James & Bond | Nike Store Berlin - Michael Jordan artwork
Aldworth James & Bond | Nike Store Berlin - Just Do It decoration
  • Aldworth James & Bond | Nike Store Berlin - pay point decoration
  • Aldworth James & Bond | Nike Store Berlin - pay point

The Nike Team constantly push for innovative creative solutions in both concept and execution, and it was fantastic to work on such a prestigious retail environment with such client passion for the creative build process.

Photography: Ben Wittner, Eps51 graphic design studio

  • Aldworth James & Bond | Nike Store Berlin - angled concrete signage
  • Aldworth James & Bond | Nike Store Berlin - custom signage by AJ&B
Aldworth James & Bond | Nike Store Berlin - 'There Is No Finish Line'
  • Aldworth James & Bond | Nike Store Berlin - Fly-poster graphics Aldworth James & Bond | Nike Store Berlin - graphic design by Accept & Proceed
  • Aldworth James & Bond | Nike Store Berlin - Nike chevrons in store staircase