A pop-up retail space for an innovative online homeware brand.

London Design Festival Pop-Up



  • Design
  • Furniture Production
  • Graphics
  • CNC Machining

What we did

Aldworth James & Bond worked with brand experience agency I-AM to create a retail pop-up space in the heart of Covent Garden for Hem, an online lifestyle and homeware outlet. Opening at the beginning of London Design Festival, the three month pop-up also launched Hem’s latest lighting product ‘Alphabeta’, the world’s first online-customisable lamp.

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Alongside Alphabeta, the shop also showcased the full range of Hem’s innovative and functional items for the home, and was spread over two floors. Connecting the two spaces was a unique ‘bird cage’ structure, cut using AJ&B’s CNC machine, with one of several Hem birds perched on each level.

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As well as the bird cage, we manufactured several display stands — modular in design for easy reconfiguration. The stands were fabricated by AJ&B, powder coated and fitted with stained birch ply. We also delivered all signage, graphics and light boxes, as well as sample boxes and product card holders. Delivered over a short time frame, this project was a fantastic success and challenge that we really enjoyed.

Photography: Cameron Maynard / Aperto

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