Nike’s revolutionary global collection launch.

Nike 

Storey Studio
Beam Lighting Design
Circus Family
Limelight Sports

Processes

  • Joinery 
  • Digital Fabrication
  • Installation
  • Finishing & Graphics

What we did

Aldworth James & Bond had the monumental opportunity to work on the global launch of Nike’s new family of trainers – SuperRep. Working with Nike’s creative team and Storey Studio we brought their vision to life through the fabrication of this fast-paced project. The first in the collection, Nike Air Zoom SuperRep uses trailblazing technology and are built specifically for high-intensity interval training workouts. Storey Studio designed an immersive environment, with a boldly fresh aesthetic, where over 100 participants experienced the SuperRep trainers for the first time.

Ajb Nike Storey Studio Super Rep Single07
Ajb Nike Storey Studio Super Rep Single01

First participants passed through the reception area to the changing rooms with glossy white laminate arches and reflective rip stock curtains. Beam Lighting Design crafted lighting effects throughout the entire space which evolved throughout each session.

Ajb Nike Storey Studio Super Rep Single02
  • Ajb Nike Storey Studio Super Rep Half01
  • Ajb Nike Storey Studio Super Rep Half02

The holding area got participants pumped up and ready for their workout. Limelight Sports organised the event, making sure everything happened without a glitch. Two benches were placed in the space with recycled foam tops featuring resistant bands with Nike’s brand messaging on.

Ajb Nike Storey Studio Super Rep Single03
  • Ajb Nike Storey Studio Super Rep Half03
  • Ajb Nike Storey Studio Super Rep Half04

Nike wanted their latest innovation to be shared as widely as possible and so created a mirrored pod hidden behind curtains. Digital content from Circus Family displayed on screens which framed the entrance to the pod.

Ajb Nike Storey Studio Super Rep Single04
  • Ajb Nike Storey Studio Super Rep Half05 Ajb Nike Storey Studio Super Rep Half06
  • Ajb Nike Storey Studio Super Rep Portriat

Nike Pro Trainers performed on a glowing podium in the middle of the space and a beam of light illuminated each workout station, outlined with reflective vinyl with each participants unique number on it.

Ajb Nike Storey Studio Super Rep Single05
Ajb Nike Storey Studio Super Rep Single06
  • Ajb Nike Storey Studio Super Rep Half07
  • Ajb Nike Storey Studio Super Rep Half08

Participants then travelled through a neon arched walkway, leading them to the presentation space of the collection – the Nike Air Zoom SuperRep, Nike SuperRep Go and Nike SuperRep Cycle. CNC fabricated circles housed changing colour LEDs, creating a hero moment for each shoe. Tiered bleachers with recycled foam seats sat in front of translucent fabric walls giving the participants a much needed place to rest after their workout. 

  • Ajb Nike Storey Studio Super Rep Half09
  • Ajb Nike Storey Studio Super Rep Half10

Throughout the space we fabrication multiple graphics with Nike's slogan 'Rep. Sweat. Repeat' and the SuperRep logo. After the launch the benches, reception desks and stools were repurposed within Nike stores and the fabrics were donated to a charitable textile company. This was a dream project for us and we loved working with such a stellar team.

Photography by Tom D Morgan for Nike 2019