Signage, wayfinding and joinery for a remodelled commercial building in central London. 

20 Midtown 

Hȗt Architecture 

Processes 

  • Joinery 
  • Metalwork 
  • Furniture 
  • Installation

What we did 

Aldworth James & Bond was commissioned by Hȗt Architecture to manufacture several items for a refurbished commercial building near Holborn station. The building, in the heart of the Midtown area of central London, was extensively remodelled and restyled, including new branding by graphic design studio Bibliothèque. The scope of our work included all metal signage throughout— including in the extended reception area and on the building exterior. 

  • Aldworth James & Bond | 20 Midtown - Reception desk and signage Aldworth James & Bond | 20 Midtown - Exterior signage
  • Aldworth James & Bond | 20 Midtown - Reception desk
Aldworth James & Bond | 20 Midtown - Desk in newly configured reception area

For the newly configured reception area our team built a custom reception desk, bench seating, and a feature timber wall. Further work was carried out on the brand new roof terrace. 


Photography by Tim Hall

  • Aldworth James & Bond | 20 Midtown - Roof terrace
  • Aldworth James & Bond | 20 Midtown - exterior at night
  • Aldworth James & Bond | 20 Midtown - Metal signage Aldworth James & Bond | 20 Midtown - signage
  • Aldworth James & Bond | 20 Midtown - Floor numbering, designed by Bibliotheque